20 Smart Tips to Boost Your Local Radio Station in 2025

Tip #11: The Power of Sharing

By voice tracking the announcements five minutes prior to broadcasting, she hosts a live show on a network of local radio stations nationwide, with no extra software or hardware costs. A shared playlist and dry voice intros, file-synced via a free service, transform any playout into a powerful remote voice tracking platform. The possibilities are endless - one presenter for 20 stations, or a joint New Year's Eve show with 20 presenters from different cities. Either way, your radio product gains great added value.

Next tip: Be Easy To Do Business With

Tip #12: Be Easy To Do Business With

One of the most important tips applies to any business, not just radio. Imagine a family of five traveling to Paris in business class with no luggage, arriving to the airport hall shown above. Which check-in lane should they join? The Easy-To-Do-Business-With approach says: use any lane.

For radio, a good example would be if your website contact form asks visitors to choose a recipient: DJ, News, Music, Station Manager or others. Just let them send their message, and you'll deliver it to the right person.

Next tip: Full Buss Strategy

Tip #13: Full Buss Strategy

Using the free tool from Tip #2, you'll quickly calculate that you can think of your station as a bus with 50-60 seats, one per advertiser. Your ideal scenario is to sell all seats as annual subscription tickets. Since that's never the case, know your available seats and predict how many new passengers might join at the next stop for a short ride. For a quick visual, pin a large bus seating plan on your wall as an analog tool to track your 'passengers'.

Want to optimize your ad slots? AdMaster is a great tool. We built it for our own station, and now it's used globally.

Next tip: How many sellers do you see?

Tip #14: How Many Sellers Do You See?

At a small station, train every staff member to deliver a two-minute sales pitch tailored for local small business owners they may know personally. They won’t be pitching to British Airways or IKEA, but they must be ready to quickly answer FAQs, win over a local client with confidence, and then have the sales team follow up by calling the client (NOT the other way around).

Next tip: The Ad Style Selector

Tip #15: The Ad Style Selector

Simplify local ad production by educating clients on key differences: Brand Awareness versus Call to Action campaigns, and Traditional versus Creative copies. Start with the One-Message-At-A-Time rule to ensure clarity and impact in every spot. Letting clients include anything they want can lower your overall quality of service.

Next five tips